Tesco launches broader range of plaster skin tones, prompted by viral tweet
Author: Wardah Sempa | Wednesday 26th February 2020
Following the viral tweet posted by a Tesco employee concerning the colour of 'skin tone' plasters, the supermarket has developed adiverse range of plasters to better represent its shoppers.
The comment, retweeted more than 100,000 times!
It's taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a "band-aid" in my own skin tone. You can barely even spot it in the first image. For real I'm holding back tears. pic.twitter.com/GZR7hRBkJf— Dominique Apollon (@ApollonTweets) April 19, 2019
On the introduction of the more diverse plaster range, Nicola Robinson, health, beauty and wellness director at Tesco commented: “Our customers are at the heart of everything we do and we continually review our products and services to best meet their needs.
"As one of the largest retailers in the UK, we also understand that we have a responsibility to ensure our products reflect the diversity of our customers and colleagues. We believe the launch of our new skin tone plaster range is an important step and a move that we hope will be replicated by other retailers and supermarkets across the country.”