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Jorja Smith Drops Brand New Video 'By Any Means'

Jorja Smith Drops Brand New Video 'By Any Means'

Author: Lily Batten | Monday 10th August 2020

Jorja Smith Drops Brand New Video 'By Any Means' Photograph

Jorja Smith's By Any Means fresh video holds a distinct focus on real families and individuals across the UK. Released last month, the single from Roc Nation's Reprise project, saws proceeds support organisations that help with police brutality and hate crimes, among other vital issues surrounding civil rights.

Jorja revealed, “The inspiration behind ‘By Any Means’ really came from going to the Black Lives Matter protest and leaving thinking, what can I do to keep this conversation going?”

Continuing to fuel change, Jorja releases coinciding visuals that powerfully represent the communities supporting and standing with these causes. It's a fearless form of storytelling that recognises strength in standing alone and standing together. The video demands action through a mass of symbolic stares, straight down the camera towards you, asking... what are you doing to keep the conversation going?

"I can see the change, feel the heat of the fire"