Bumble release brand new campaign representing black love! ft. Zeze Millz, Ms Banks, George The Poet and more! #MyLoveIsBlackLove
Author: Wardah Sempa | Wednesday 30th September 2020
More than half of Black British people do not see their love stories represented in mainstream online spaces. Bumble wants to help change that! More than half (53%) of Black people across the UK don’t see themselves represented in images of love in mainstream online spaces. The lack of representation is even stronger amongst Black women (67%).
Research done by popular social app Bumble shows that more than 3 in 4 Black people in the UK (79%) think there is a lack of relatable images and stories about dating in the UK. This should come as no surprise when searches of keywords relating to love such as ‘romance’, ‘relationship’, and ‘couple’ show little to no depictions of Black People.
Together with Metallic Inc, and leading British artists, actors, athletes, entrepreneurs and activists, Bumble is launching a new campaign to better document Black Love. #MyLoveIsBlackLove aims to better represent the breadth of Black Love in a real and uniquely British way. Throughout the month of October, more than 30 Black British voices will share real, unscripted reflections on what love means to them. By focussing on the joy of Black love the initiative aims to diversify the narratives of the Black experiences highlighted in mainstream media.
The campaign includes stories from model Jourdan Dunn, presenter Clara Amfo, Olympic GB boxer Nicola Adams, model and entrepreneur Leomie Anderson, spoken-word artist George the Poet, rapper MS Banks, comedian David Whitely, Vogue Director Vanessa Kingori, Gal-dem founder Liv Little, presenter AJ Odudu, sex and relationship expert Oloni and many more all interviewed by author Yomi Adegoke.
The campaign aims to open a conversation about love in the UK within the Black community. Exploring the many voices that make up the Black British identity, across gender, skin tone, heritage, sexuality, and location.