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Ruff drops the visuals to new track ‘Dope Boy’

Ruff drops the visuals to new track ‘Dope Boy’

Author: Aishah Rahman | Thursday 29th October 2020

 Ruff drops the visuals to new track ‘Dope Boy’ Photograph

Ruff drops the visuals for his new single titled ‘Dope Boy’. Directed by Gem Peffell, the music video features the artist confidently rapping about his personal life experiences over a story-telling beat.

The music video shows the artist in a recording studio that switches to a block of flats and an empty park as he takes us on a journey of reminiscing on his past.

Ruff shares the struggles of "living in a nightmare" in a past life surrounded by drugs and untrustworthy people. He manages to add a cheeky light-hearted twist as he showcases turning his life around and becoming a ‘dope boy’. Although encompassing depth, the artist’s vocals ride the soft beat well, making the track a fun-chilled vibe.

Check out ‘Dope Boy’ below.