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UnitedMasters Partner With NBA 2K To Offer Huge Opportunities To Emerging Artists

UnitedMasters Partner With NBA 2K To Offer Huge Opportunities To Emerging Artists

Author: Tevyn J | Saturday 13th March 2021

UnitedMasters has partnered with renowned video game series, NBA 2K, for a dope, new competition in an effort to break emerging talent. Independent artists from around the world were given the opportunity to submit their tracks to be featured on NBA 2K21.

NBA 2K Beats: The Search,​ was a global competition with over 13,000 submissions. Top industry figures of the US such as Murda Beats, Tay Keith, Jadakiss, Steve Stoute, and Jayson Tatum served as judges for the competition. Guest A&R’s such as Druski, DJ Carisma, and others also played a pivotal role in selecting the final 20 Winners.

Out of 20 winners, 3 of them are from the UK. Artists ​Brandz, A1Illa and Pascal ​were all featured as winners of ​NBA 2K Beats: The Search​. The competition will be recapped in a social content series named ​Stories From The Search​, where artists will speak on the experience of winning. With innovative partnership tactics UnitedMasters provides independent artists the opportunities to further their careers. This latest partnership with NBA 2K is one of many ways artists can benefit from joining UnitedMasters. This Saturday, artists Brandz and Pascal will be featured on a special UK edition of Open Mic. This weekly social content series lives on UnitedMasters Instagram Live.