HYPE.'s first ever flagship store comes to London

Established in 2011, HYPE. evolved from a self-funded project to one of the UK's most recognisable clothing and accessory brands in a matter of months. A decade later, in the heart of Carnaby, London, HYPE. are ready to open their first ever Flagship store.

The Carnaby Flagship store will open in August 2021 and offer customers a state-of-the-art shopping experience across its two floors. There will be first previews of global collaborations in dedicated launch zones, exclusive collections, a creation space to personalise product and soon-to-be-iconic interactive clothing displays, such as the reusable Bottle & Backpacks Wall of Fame.

Customers will be enabled to join the HYPE. lifestyle as HYPE.'s social media presence is embedded throughout the store, while live updates and education of the brands sustainability journey, “1 order = 1 tree planted”, bring insight into the HYPE. forest.

HYPE.'s digital 'Vault' is brought to life physically, allowing customers to shop limited-edition garments in store. To end the enjoyable experience, visit HYPE.'s selfie booth and win prizes at the reactive game station combined with a raised floor doubling up as an artist stage for live performances.

HYPE.’s Flagship Carnaby Store will cater to all – adults, children and accessories with non-gender specific designs, expressing individuality and personality through HYPE. products.