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Crep Protect x Level Shoes VIP Summer Launch Event

Crep Protect x Level Shoes VIP Summer Launch Event

Author: Wardah Sempa | Sunday 22nd August 2021

Crep Protect x Level Shoes  VIP Summer Launch Event Photograph

Taking shoe care to the next level: Introducing the limited-edition Crep Protect x Level Shoes Box Pack.The innovative shoe care brand brings sneakers lovers the perfect collection of shoe care, in an exclusive new pack available only at Level Shoes, Dubai Mall.

Continuing to bridge the gap between sneaker culture and the traditional retail experience, leading sneaker care brand Crep Protect have partnered with Level Shoes, the exclusive designer footwear store within the Dubai Mall, to bring customers the new, limited edition Crep Protect x Level Shoes Box Pack.

Available exclusively in their first stand-alone store located within Level Shoes, Crep Protect has taken the next step in delivering premium shoe care with a fresh take on the best-selling Box Pack, presenting a new look and feel themed by its home within the world’s biggest mall.

Exclusive to sneaker lovers in Dubai, the Crep Protect x Level Shoes Box Pack delivers the ultimate collection of sneaker cleaning products to refresh and revive footwear, in a unique box which can be re-filled and re-used. Complete with a new luxury look, the Crep Protect x Level Shoes Box Pack has replaced its iconic yellow drawers and logo with an opulent gold, bringing to life the iconic metallic awnings within the Level Shoes store itself.

Limited to just 200 pieces in total, the Crep Protect x Level Shoes Box Pack brings together a range of industry leading sneaker care products in one box, for the perfect clean and refresh that sneakers deserve, including the Crep Protect Cure Kit, ready to use Wipes, scuff Eraser and shoe freshener Pills.

Giving sneakerheads complete peace of mind to tackle stubborn stains and dirt without altering their sneakers’ aesthetic, the Crep Protect x Level Shoes Box Pack restores worn sneakers to their original box fresh condition with the following products:

Crep Protect Cure Kit: The ultimate kit to tackle stubborn stains and dirt, the Crep Protect Cure Kit provides all of the tools needed to achieve the perfect box fresh look for your sneakers. The unique Cure formula is composed of 98% natural ingredients including coconut and jojoba, gently removing marks and stains leaving behind a clean shoe with a bubble gum scent. The premium cleaning brush lifts dirt without affecting the aesthetic of the shoe, while the soft microfibre cloth soaks up the grime and removes dirt in one wipe.

Crep Protect Wipes: The only way to keep your sneakers fresh on the go! The double-sided wipes are sealed in individual sachets to lock in the concentrated cleaning solution for maximum results in one wipe. The textured side helps to lift tough marks, while the smooth side wipes away dirt and stains, leaving behind a fresh cotton scent.

Crep Protect Eraser: A revolutionary product that boasts a unique pocket-size design and is perfect to treat soft suede and nubuck. Simply buff the affected area gently to quickly remove marks, bringing sneakers back to their original look and feel.

Crep Protect Pill: Keep the inside of your sneakers as fresh as the outside. To activate, twist the capsule, open and place it inside of your shoe to dry up moisture and soak up unwanted odours. Built with three levels of freshness, simply twist and insert into your shoe for the ultimate refresh.

To celebrate the launch of the Crep Protect x Level Shoes Box Pack, the brand is bringing the ultimate sneaker care experience to Level Shoes. Visitors will receive free shoe cleans between 10am and 10pm each day until 24th August, courtesy of the Crep Cleaning Team who will be based within the pop-up personalization hub in Level Shoes.

The famous Cop or Flop machine makes its debut in Level Shoes, giving Crep Protect customers a chance to win some of the most coveted sneaker drops of the year so far – simply purchase a product in store and receive free coins to activate the machine. Crep Protect products can be purchased from the pop-up area or the ground-breaking stand-alone store within Level Shoes.

The futuristic store design welcomes customers into a distinctive three-dimensional structure, hosting a range of exclusive activations available to sneakerheads in Dubai. Home to the signature Crep Protect waterfall, an instant hit for a unique social media backdrop, Team Crep, the brands dedicated members of staff will be on hand to share their expertise and product insight for a tailored shopping experience. While at the store, footwear fans will be able to compete for some of the most coveted sneaker drops each month, by playing the popular brand game Sneaker Ninja for free.

The innovative consumer experience continues with free workshops offered to Dubai sneaker fans, with well-known hype-beast and avid sneaker collector Mohamed Al Safar, with the first taking place 5pm – 6pm on Thursday 19th August. Al Safar is known for his collection of some of the most coveted sneakers and hype streetwear, which are kept safe in his ‘sneaker room’ at the top of Dubai’s iconic Burj Khalifa. Sharing his knowledge and insight, Mohamed Al Safar will be giving workshop attendees a first look at the Crep Protect x Level Shoes Box Pack and how to get the best results with each product, while demonstrating the products on some of the most exclusive sneaker drops to date.

The Crep Protect x Level Shoes Box Pack launches on Thursday 19th August 2021 and will be available exclusively at the Crep Protect store, Level Shoes, Dubai Mall. RRP 180 AED.

The ultimate sneaker experience in partnership with Crep Protect will be running from Tuesday 17th August 2021 until Tuesday 24th August 2021, and is free of charge to visit. For Sneaker Cleaning Workshops, sign up for free at

Location; Level Shoes, The Dubai Mall, Financial Centre Rd, Downtown Dubai.


Crep Protect is the fastest growing sneaker care brand in the world, driven by the visionary team who share the passion of their customers, within the sneaker community. Now available in over 60 countries across the world, the brand lives and breathes sneaker culture, motivated by their unflinching desire to disrupt and innovate the shoe care category since its inception in 2012. The team continue to expand the range with innovative shoe care solutions, whilst staying authentic to the sneaker audience, and drive the brand through groundbreaking marketing campaigns, cutting edge partnerships and some of the hottest ambassadors within the sneaker space.


Level Shoes is the globally recognised retail omnichannel concept and destination dedicated to the world of footwear and accessories. Located in the heart of The Dubai Mall, the 97,000 square-foot curated space is divided into 26 designer boutiques and five multi-brand areas each designed with its own bespoke personality: Women’s Designer, Contemporary, Men’s Designer, Trends and Kids. Level Shoes offers a wide range of services that include a dedicated team of personal shoppers and shoe experts, the Personalisation Hub - a space offering bespoke customisation services, the Styling Hub, Drop Café, The Cobbler, the Art of Shaving and Margaret Dabbs Foot Spa. It offers a retail experience unlike any other, with over 200 international and local brands and many exclusives. The retail offering expands further with online shopping at and on the Level Shoes App.