SYM WORLDD fills us in on new SYM WORLDD fills us in on her new collaboration with Juice Menace, being a black woman in music and more...eing a black woman in music and more...

Listen Up - Bi-Weekly Release Radar by 1994 Collective

Shining the spotlight on releases from artists you should most definitely have on your radar, 'Listen Up' is a bi-weekly feature brought to you by '1994 Collective'.

Who are 1994 Collective?

1944 Collective are an artist relations agency committed to championing and showcasing the best in emerging talent both across the UK and worldwide.

We strive to collectively challenge many of the facets within the music industry that hold artists and creatives back from excelling in their respective field and fulfilling their purpose.

​Founded in January 2021, in a short space of time, we have already begun to make our mark amongst many different areas of the industry - specialising in artist relations, PR and creative consultancy.

Follow them on Instagram and Twitter @1994collective.

For this instalment of 'Listen Up', we caught up with SYM WORLDD to find out about her latest release 'Run It Up', being a black woman in the musc industry and more...

Your latest track ‘Run It Up’ features fellow rapper Juice Menace - how did the link up between the two of you come about?

We both have been supporting each other through social media for a while now, and we both liked each others sound so we thought “why not collab?! “. I also feel like it’s nice seeing UK female rappers joining forces.

What was the creative process for the track like?

Very fun! We linked up in the studio and as soon as we heard the beat we instantly started writing.

The video looked like a lot of fun - who came up with the concept?

Both of us and our teams! The video was super fun - especially the part where we were washing the cars!

Why was it important for you to collaborate with another strong female artist rather than a male?

To show that female unity exists in UK rap, men always collaborate with each other so it’s amazing seeing women do it too.

How do you feel being a black woman within the music industry, especially in the UK?

It’s very hard because we have to work ten times harder than our male counterparts, which is extremely disheartening as Hip Hop/Rap was made by black people. It makes no sense that black women struggle to be seen in their OWN spaces when other races of women are celebrated by their communities. I hope we start to see a change.

What are the main things you focus on when gearing up to record new music?

Being in the right frame of mind as I love to be a perfectionist with my releases - I need to make sure I’m in “GO mode!”.

How much do your team play a part in putting together a release?

They help me to release my music and give me ideas and feedback. They also let me know which areas I can improve which is amazing.

What has been the hardest part of your career to navigate so far?

I feel like right now everything is going amazingly. Every artist faces many obstacles on their journey. I had faced some obstacles in 2019 and 2021 as I was receiving a lot of backlash due to my unique music style. But right now, I’m happy how everything is going.

What is something you wish more people knew about you?

My personality! I feel like people only see tweets or pictures and maybe not too much of me. I want people to genuinely see me and who I am as a person. I’m a new artist so this will definitely take time but I’m okay with that.

Do you plan on doing more collaborations in the future?

100%! I have loads of features and collaborations on the way!

Check out the video for 'Run It Up' below and be sure to connect with SYM WORLDD on Instagram and Twitter.