Gymshark Announce Kye Whyte Signing In Giggs Narrated Visuals
Author: Iva | Tuesday 10th May 2022
BMX racer Kye Whyte is now part of the family at British fitness apparel and accessories brand Gymshark, and the pairing have joined forces to bring us something special in celebration of the new collaboration.
Hailing from Peckham, south London, Kye Whyte led the way for Team GB at the Tokyo 2022 Olympics by taking home the first ever BMX medal and subsequently making history.
Whyte's roots in the BMX world were embedded from young, having grown up in a BMX-mad family, and riding since the tender age of three, in his home town of Peckham. He has since gone on to win numerous British titles - on the road to becoming an olympic medolist for team GB.
To celebrate Kye joining the Gymshark Family, the popular fitness apparel brand commisioned Walid Labri to create an ad - paying homage to Kye's hometown. The fresh set of visuals features a montage of home videos with Kye's closest family and friends and sees none other than 'The Landlord' himself, Giggs, drafted in to narrate the entire thing.
Watch the new ad in full above, let us know your thoughts on the video via the comment section below or hit us up on our socials with what you think!