Nala's Baby Secures Major Investors and Supermarket Expansion
Author: Tom Dingley | Thursday 22nd February 2024
Nala's Baby, the Black British owned baby skincare range, made groundbreaking announcements on Monday that signal a new era of success for the company.
The company is set to welcome a host of new investors from diverse backgrounds, including prominent figures in the worlds of fashion, sport, and music. Jourdan Dunn, Anthony Joshua, Konan, Yung Filly, K-Trap, Posty (GRM), and Nafe Smallz have all joined forces with Nala's Baby, showing their support for the brand's mission to provide natural and safe skincare options for families.
One of the most significant announcements is the expansion of Nala's Baby into major supermarkets across the UK. Starting on February 19, 2024, the brand's products became available in Tesco, Morrisons, and Ocado, making it more accessible to families nationwide. This move comes after the brand's initial launch in Boots in June 2022, where it quickly gained popularity, selling out online within 10 minutes of launch and becoming one of Boots' top-selling baby skincare brands.
In addition to the supermarket expansion, Nala's Baby will be introducing a new addition to their product range - the Vanilla Cloud Body Butter. This exclusive product will be available at Tesco, further enriching the brand's diverse product offerings.
Krept, co-founder of Nala's Baby, expressed his excitement about the brand's expansion, stating, "We're thrilled to now be stocked in Tesco and other major retailers, continuing on our mission to bring Nala's Baby and our clean skincare ethos to households nationwide, making the range accessible for all families."
Yung Filly expressed his surprise at the versatility of Nala's Baby products, stating, "Best believe I'm going to start using this crème. I thought it was just for babies but Krept showed me that this is what he uses on a daily."
Nala's Baby's success has been recognized with multiple industry accolades, including the Mother & Baby Gold Award for the Best Baby Skincare Range for two consecutive years, along with prestigious business awards like the Black British Business Award 2023 and Outstanding Business Of The Year at the Multicultural Business & Community Champion Awards (MBCC).
Nala's Baby products are available to be purchased on the Nala's Baby website and now at Tesco, Boots, Amazon, Morrisons and Ocado.