END. And Adidas Originals Reel In Fly Fishing Collaboration

END. and Adidas Originals announce the next chapter of their long-standing partnership, tapping into the fast-growing sport and underground culture of fly fishing, captivating a new generation of Millennial and Gen-Z anglers around the world, disconnecting from the daily grind, to reconnect with nature.

The British-born international retailer and sportswear giant curate a head-to-toe collection inspired by the favoured fishing technique, celebrating the sports heritage dating back to 200 AD, its functional utilitarian attire and outdoor lifestyle. Created through a shared passion for Fly Fishing, END. x adidas Original’s design teams rework angling uniform staples through the contemporary casual lens of END. for a new generation rediscovering nature and the art of fishing. Epitomised by friend of the brands and campaign protagonist, UK rapper, grime MC, DJ and TV personality, Big Zuu who wades in the water, immersing himself in the much-loved pastime, echoing the joy of the sport within the campaign.

The collection comprises of every day fishing essentials such as cargo pants, fishing vests, and bucket hats alongside tees and sweats submerged within an earthy tonal colour-pallet inspired by the riverside and popular fly-fishing catch such as wild Trout, Bass, Carp, Pike and Salmon. Each piece of the collection features a custom graphic, depicting a cartoon-style fish between adidas and END. logo’s nodding to vintage-inspired tackle packaging.

Footwear includes adidas early 70’s original 3 stripe casual classic, the adidas Tobacco reimagined in a colour-pallet inspired by the UK’s native trout, available in Wild Pine and Ecru Tint. Accompanied by the adidas Mocaturf, inspired by nature, geology and traditional craftsmanship, the END. x adidas Originals Mocaturf ‘Fly Fishing’ features a moccasin-inspired upper, stitched with three striping mimicking fishing lures, while the tongues are detailed with the capsule’s bespoke graphic to further the aesthetic, available in in Wild Tint and Sand.

The END. x adidas Originals "Flyfishing" collection will launch via END. on Friday 31st May 2024.