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Palace And Stella Artois Link Up For Summer 2024 Collaboration

Palace And Stella Artois Link Up For Summer 2024 Collaboration

Author: Mark Haddon | Tuesday 25th June 2024

Palace And Stella Artois Link Up For Summer 2024 Collaboration Photograph

Palace and Stella Artois have done it again. With the summer 2024 season in full swing, the London-based skate brand and the iconic Belgian beer company have unveiled their latest collaboration, this time taking a stylish cue from the classic British sport of tennis.

The partnership between Palace and Stella Artois has already proven its mettle, with previous collections in 2021 paying homage to British pub culture. This newest venture, however, steps onto the tennis court, spotlighting Stella Artois' role as the official beer partner of Roland-Garros and Wimbledon.

This collection masterfully blends the worlds of tennis and beer, delivering both performance and style with a playful twist. Standout pieces include smart blouson match jackets adorned with embroidered details and logo badges, along with light court jackets, tech polos, and shorts, all featuring the signature Palace x Stella Artois designs.

For those looking to accessorize, the collection doesn't disappoint. It offers matching caps and socks, and even a special co-branded tennis racket and balls from Slazenger, one of the most storied names in sports equipment. Practical yet stylish additions like a towel and a holdall for carrying kits and beers are also featured. Off the court, fans can enjoy a selection of hoodies, T-shirts, and the newly introduced cult chalice.

The lookbook showcases the collection’s unique blend of pub and court aesthetics, and anticipation is building for its release. The collection will be available in-store and online starting June 28 at 11 a.m. EDT through Palace’s official webstore. For fans in Asia, the collection drops on June 29 at 11 a.m. JST on the Palace webstore and the “Palace_Skateboards” WeChat store on June 29 at 11 a.m. CST.

Stay tuned and prepare to elevate your summer wardrobe with this distinctive fusion of sport and style.