Moss Presents New 'A Cut Above' Campaign

Moss, the iconic menswear brand synonymous with tailoring excellence, introduces 'A Cut Above'. This new campaign celebrates the intersection of tradition and innovation by spotlighting three rising stars redefining their crafts: Joseph Furness, Baby Panna, and Joel Ryan. Together, they represent the evolution of style, music, and modern tailoring.

Blending Tradition and Modernity
For over a century, Moss has been committed to making high-quality, elegant tailoring accessible. A Cut Above carries this ethos forward, showcasing a new generation of creatives who blend tradition with contemporary flair. Each collaborator in the campaign brings unique perspectives that reflect Moss’ values of personal expression, craftsmanship, and community empowerment.

Meet the Talent
Joseph Furness – Menswear Writer
A respected voice in contemporary menswear, Joseph Furness offers a fresh take on British style. Combining timeless tailoring with trend-forward ideas, he shapes how men approach modern fashion. Joseph predicts that 2025 will see “lots of ties and cardigans,” suggesting a return to layering with effortless charm.

Baby Panna – Musician
Mixing jazz and rap, Baby Panna is breaking musical boundaries in the UK. His innovative sound reflects a dedication to authenticity, blending influences from personal experiences and the wider world of music. Currently inspired by artists like Men I Trust and Billie Eilish, Panna is carving a distinct path in the music scene.

Joel Ryan – Tailor
Joel Ryan is redefining tailoring with bold silhouettes and inventive designs. Known for his ability to merge classic craftsmanship with modern sensibilities, he believes in the power of niche appeal over universal conformity, showing that true innovation lies in originality.
Crafted Conversations: Exploring Style, Music, and Innovation

The heart of A Cut Above lies in the intimate conversations between the campaign’s stars. These discussions explore the intersections of their crafts, from Joseph and Baby Panna’s shared love for storytelling to Baby Panna and Joel Ryan’s insights into the overlap between music and fashion.

Each conversation offers a glimpse into how tradition and modernity coexist, demonstrating that being “a cut above” means breaking new ground while honoring craftsmanship.

Elevate Your Wardrobe This Winter
With its mix of tailored sophistication and contemporary style, A Cut Above doubles as a winter style guide. From day-to-day wear to red carpet-ready looks, Moss’ latest collection is showcased as the perfect choice for men aiming to stand out this season.

Join the Conversation
Discover the A Cut Above campaign and see how Joseph Furness, Baby Panna, and Joel Ryan redefine their fields and inspire new approaches to style and creativity. Follow their journey on Moss’ website and social channels.

Moss: Tailoring the Future, One Conversation at a Time.