END. And Lacoste Drop New 'Arcade' Collection

Global retailer END. has officially launched its debut collaboration with the iconic French fashion-sport house, Lacoste. Celebrating END.’s 20th anniversary, the END. x Lacoste “Arcade” collection is an eight-piece capsule inspired by the golden era of 90s arcade racing games and the nostalgic charm of British seaside culture.

Drawing on memories of neon-lit amusements and cult classics like Sega Rally and Need for Speed, the collection reimagines Lacoste’s signature styles — including the Blouson jacket, tracksuits, polos, and jersey staples — through bold graphics, oversized checks, and racing motifs in vintage hues of blue and green.

The capsule also features the Umpire sneaker, reworked in off-white hairy suede with vintage-inspired metal crocodile logos and exclusive appliqué club patches, blending craftsmanship with a distinctly retro aesthetic. Co-branded END. x Lacoste logos in signature blue and green tones complete the offering.

To celebrate the launch, END. and Lacoste created a vibrant campaign shot at the legendary Whitley Bay arcade near Newcastle. Starring the nation’s beloved Grime Gran alongside Newcastle MCs Tazo and Shack, the campaign captures a playful North vs South dynamic and highlights the collection’s spirit of fun, freedom, and fearless self-expression.

Adding a further layer of creativity, Leeds-born, Bristol-based animator and modelmaker Will Child created a limited-edition figurine of Grime Gran, gifted exclusively with purchases at END. stores in Newcastle, Glasgow, Manchester, London, and Milan. The first 20 shoppers in-store will also receive one of 100 hand-signed prints of the artwork by Will Child.

The END. x Lacoste “Arcade” collection is available now, with prices ranging from £125 to £320, online at endclothing.com and in-store at END. locations, as well as Lacoste’s flagship on Regent Street, London.