JD x Wingstop UK Link UP For Nationwide Sneaker & Wing Giveaway

Bold flavours meet bold style in a new campaign connecting streetwear and street food culture.

JD and Wingstop UK have officially launched a first-of-its-kind nationwide collaboration that combines two things the culture loves most: standout sneakers and unbeatable wings. The partnership kicks off with a creative giveaway campaign designed to celebrate their shared audience — uniting fashion, food, and the thrill of the hunt.

Running across 48 Wingstop UK stores nationwide — including London, Manchester, Birmingham, Glasgow, Newcastle, and Swansea — the giveaway invites customers to purchase the new JD Full Flavour Fix meal (dine-in or takeaway only). Inside 500 lucky orders, diners will find a custom 3D-printed miniature sneaker representing the "Only at JD" exclusives.

Each mini trainer contains a unique QR code. Scan it, and winners will receive a full-size pair of JD-exclusive sneakers from top-tier brands including Nike, adidas, ASICS, and New Balance, along with a £50 Wingstop UK voucher.

The campaign was teased with the help of BikeStormz London, the youth-led movement promoting safer streets through cycling. Their involvement highlights the cultural alignment between JD and Wingstop UK — both committed to engaging, inspiring, and rewarding young people across the UK.

Key Info:

Where: 48 Wingstop UK stores nationwide
How to enter: Order the JD Full Flavour Fix meal and look out for a mini sneaker inside
What you win: A full-size pair of “Only at JD” trainers + a £50 Wingstop UK voucher
T&Cs: Available for dine-in and takeaway only, not on delivery platforms
This collaboration feels like a natural pairing — JD’s grip on the sneaker game meets Wingstop’s cult food following to serve up something more than just a meal or a prize. It’s a cultural moment that blends taste and trend, offering fans a reason to pull up, show out, and win big.

Find your nearest store at wingstop.co.uk/locations and explore the collab at jdsports.co.uk/wingstop.