END. x Stone Island Celebrate 20-Year Partnership With Free Manchester Event
Author: Mark Haddon | Tuesday 13th May 2025
Giggs, Nemzzz, Children of Zeus, and more to headline "Due North" party at Hidden Manchester
To mark two decades of collaboration and community, END. and Stone Island are set to host “Due North”, a free celebration in Manchester spotlighting their 20-year partnership and the cultural legacy they've built together.
Taking place on Wednesday 14th May at Hidden Manchester, the event brings together some of the biggest names in music, fashion, and street culture for a night that honours innovation, creativity, and Northern spirit.
END. and Stone Island have played a significant role in shaping UK menswear and youth culture over the past two decades, with Manchester at the heart of their journey. “Due North” celebrates this deep connection with a line-up that reflects the city’s energy, featuring a mix of local talent and national icons.
Headline acts include:
Giggs, UK rap pioneer and current face of Stone Island’s campaign
His son, ML, stepping into the spotlight with a performance of his own
Manchester favourites Nemzzz and Children of Zeus, representing the city’s homegrown sound
DJs and collectives including Rainy Miller b2b Space Afrika, RenzNiro, Sunna G, Kd22lr, MBB, and the Abena collective
Adding extra weight to the night, Stone Island Sound – the brand’s music-focused arm – brings in Friendly Pressure’s sound system, founded by Shivas Howard-Brown, following a recent collaboration at Milan Design Week.
The night also coincides with the launch of Stone Island’s latest UV Reactive collection, available exclusively at END. from 14th May. Known for cutting-edge fabric technology and disruptive design, this drop exemplifies the shared values that continue to fuel the END. x Stone Island relationship: artistry, craftsmanship, and culture.
With a reputation for authentic storytelling and immersive activations, END.’s long-term brand partnerships go far beyond commerce. Their journey with Stone Island is a clear example of how deep-rooted collaboration can power community, fashion, and culture in tandem.
Due North is free to attend (18+), with tickets available via Eventbrite. Expect heavy energy, serious sound, and a night that pays homage to the influence of Manchester on UK streetwear and music culture.
Event Details:
đź“Ť Hidden Manchester
đź“… Wednesday 14th May
đź•— 8PM – Late
🎟 Free entry | 18+ | Tickets via Eventbrite
