JD Sports Drop OG Collectable Air Jordan 4

JD Sports is set to reinstate one of sneaker culture’s most revered icons with a limited-edition release of the Air Jordan 4 “White Cement” on Saturday, 24th May 2025. Originally one of the four launch colourways in 1989, this Retro edition remains extraordinarily faithful to the OG, from its crisp white leather upper to the speckled grey midsole and black accents that define its “cement” moniker.

The signature mesh panels beneath the grey-and-black rubberised support wings are intact, as are the Nike Air and Jumpman logos—red on the tongue and black on the heel—preserving the model’s unmistakable DNA. Underfoot, the speckled midsole offers the same visual pop that collectors first fell in love with, while the herringbone outsole ensures the reliable traction that made the AJ4 a performance standout on court.

Priced at £190 and available in UK sizes 6–13, this drop carries the kind of nostalgia-fueled appeal that sends ripples through the sneaker community. With stock strictly limited to select JD stores and jd.com, the “White Cement” Retro is poised to sell out fast—an unmissable opportunity for long-time Jordan aficionados and new fans alike to own a near-exact piece of basketball history reborn for 2025.