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Billionaire Boys Club EU becomes standalone brand

Billionaire Boys Club EU becomes standalone brand

Author: Liss | Tuesday 28th January 2020

Billionaire Boys Club EU becomes standalone brand  Photograph

Billionaire Boys Club EU announces that it has become a standalone brand.

Founded by Pharrell Williams in 2005, Billionaire Boys Club EU has become a globally recognised clothing and accessories label. The brands uniqueness allows them to bring together fashion, music, design and culture with a blend of streetwear and luxe apparel.

Speaking of creating the Billionaire Boys Club EU, Pharrell Williams stated: "When we launched the brand, BBC/ICECREAM always had great representation within Europe, and this has grown even stronger over the last five years with the development of Billionnaire Boys Club EU. I visited the showroom in Paris last year and was blown away with the quality and execution of the EU collections. I told my team "we need to call this BBC EU and segment it from US line". I'm humbled to officially announce that Billionaire Boys Club EU is the premium tier within the BBC/ICECREAM Universe."

Billionaire Boys Club EU remains committed to embracing originality, self-expression, creativity, and the EU team has been entrusted with delivering premium collections and exclusive collaborations.

Check out the amazing Billionaire Boys Club EU Spring 20 lookbook film below.