Introducing the world’s first brand to niche in luxury sliders; Playts

Introducing the world’s first brand to niche in luxury sliders; Playts, super high-quality Italian made footwear that is not only unique and stylish but also gives customers the comfort they desire, whether that be by the pool, on the beach, out and about or around the house.

Inspired by the cockney rhyming slang, plates of meat (feet), Playts aim to be a recognisable and desirable brand. A unique creation, Playts is a brand that becomes a character in its selves and are referred to their own brand name rather than sliders or sandals. The Playts logo is also a unique creation, the P is the main motif of their patterns and designs and is found throughout the brand and its products, this is evident in the fact that the P in word Playts is the silhouette of a basic slider standing on its heel.

Designed with trends and the consumers in mind, Playts have created their footwear to target anyone who is fashion-minded and care about quality and comfort as much as they care about style. Playts use special padded material in the upper of the slide and a contoured footbed to avoid blisters (one of the biggest issues with sliders) which gives the consumer a luxury slider that is not only aesthetically pleasing but wearable from day one. Ensuring that there are no faults at all, Playts have undertaken extensive research to find the number one slider manufacture which also enabled them to design their sliders of the highest of quality and durability alongside industry experts, allowing them to implement a chunky monogramed sole with their custom archways, to elevate the wearer but save weight.

To connect with their customers on a personal level, Playts have created an authentication service powered by Certilogo, to connect their customers from the start in one of the most engaging ways as possible. As soon as customers receive their Playts, they get their own Certilogo card. Scan the hologram to begin your complimentary authentication and digital experience, it’s that fast and simple! With the brand, Certilogo will allow Playts customers to stay up to date with their initiatives, learn more about the brand, receive special offers, have early access to new collections, products and always be the first to know what is coming next from Playts.

Playts are priced at £295 and will be available to purchase online at theplayts.com from May 2021.

Follow the brand on @theplayts for all the latest news.